These are some of the amounts paid for my ebook.
In India, it is considered auspicious to pay an amount that ends with 1.
Adding ₹1 makes the amount indivisible. So all the good luck and blessings remain indivisible.
That’s why the gifting envelopes too have a ₹1 coin on them.
I was surprised to see this tradition being followed for my ebook too!
Another interesting thing here:
If I had priced the ebook as per prevailing norms of “499″ and “799”, the readers may have skipped paying ₹1 extra to round it off.
Because (by luck) I priced my ebook at INR 500 (now INR 800),
I had the opportunity to witness an age-old tradition for a digital product!
The auspicious ₹1 was added voluntarily by the readers to a digital product!
Indeed, digital technology can be custodians of traditions!
Have you ever experienced such a tradition?
P.S. Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.
~ Winston Churchill