What do copywriters really do??? – Shreya Pattar

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What do copywriters really do???

Shreya PattarApr 11, 1 min

Chava Shapiro asked in her recent post:

“It’s a little embarrassing that I make a living out of helping businesses articulate what they do, and yet people often seem confused when I try to explain what I do.

In all seriousness, where am I going wrong? Why does it seem difficult for people to understand what a copywriter does? Help!? “

Here’s my response:

This used to happen to me a lot. When I told people I was a writer, they asked what news article I wrote recently. When I told them I was a copywriter, they assumed I copy and write. Hmm.

Now, I just tell them things like this:

🍷 The delicious description of the wine that makes you grab that bottle? That’s me.

📷 That caption you took a screenshot of? That’s me.

📕 That description you read at the back of your book? That’s me.

📩 Those annoying newsletters you get, that you just can’t stop reading? That’s me.

💰 That ad that makes you want to spend more $$$ to save some $? That’s me.

📺 That Netflix show description that makes you want to watch it? That’s me.

This helps people realise that EVERYTHING IS CONTENT!

#ShreyaWrites

P.S. Good content is not story telling. It’s telling your story well.

~ Ann Handley

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