Should You Work for More Reach and Followers? | Shreya Pattar

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Should You Work for More Reach and Followers?

Shreya PattarAug 19, 1 min

“Hi Shreya, I am the PR strategist of a million-dollar company. Our Founder wants to build his influence and reach.”

Awesome! Based on your Founder’s profile review, here’s my proposal. Fees: ₹₹₹

“Oh, you charge for this? No, our company works only on collabs.”

What do you mean by a collab?

“We have a lot of reach on YouTube and Facebook. We can help you get more views.”

Okay, how am I supposed to pay my bills in Dublin?

I’m so surprised by million-dollar companies working purely on “collabs.”

Their currency of exchange is ‘reach & more followers’

Thanks, but reach & more followers are vanity metrics.

Reach & more followers aren’t going to pay my bills.

Will you accept payment in vanity metrics over currency?


P.S. I don’t pay good wages because I have a lot of money; I have a lot of money because I pay good wages.

~ Robert Bosch

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