A prospect approaches me on LinkedIn.
We discuss his requirement.
We fix up a call for 3pm on a Tuesday.
I add the call details to my calendar.
It is Tuesday, 2:30pm.
I text the prospect with a reminder about the call.
I call the prospect.
I try again in 5 minutes.
I drop a text and it ends there.
3 hours later, I get a text, “I forgot about the call. I am free now, can we talk?”
Hmm… no, we can’t.
To me, punctuality is very important.
Respecting each other’s time is critical.
It hints me about what kind of a client a prospect would be.
It plays a key role in deciding whether to work with them.
Of course, I understand sudden issues causing delayed response.
But ‘forgetting’ a call is not one of them.
If you schedule a call with someone, honour it.
Respect and value your time, and theirs.