Long drives taught me copywriting! – Shreya Pattar

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Long drives taught me copywriting!

Shreya PattarAug 29, 1 min

Long drives taught me copywriting!

Sitting in the passenger’s seat, I would read out the billboards whizzing by.

Sometimes, I would read one & tell my dad,
“That’s so clever”

Other times I would say,
“The text is poorly aligned, I can’t make any sense of it.”

Soon this became a habit.

“Wow, that really stands out”
“Why is their text yellow? I can’t even see it”
“Is that an appropriate message by a brand?”

I did this for various kinds of ads: cars, insurance schemes, coffee powder, residential buildings…

Without realising, I was honing my copywriting skills & designing sensibilities.

This proved useful when I started writing ads.

I knew what to and what not to write,
I knew what the graphic should look like.

Now, when new writers ask me how to learn copywriting, I say:

1. Check existing ads (billboards, newspapers, social media)
2. Learn from the ads – why did they write that?
3. Improve upon the ads – what could they have done better?

The best part? As a newbie writer, you can also add some of your best suggestions to your portfolio!

What’ve you learnt through random daily activities?

#ShreyaWrites

P.S. It is not enough to be in the right place at the right time. You should also have an open mind at the right time.

~ Paul Erdős

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