Long drives taught me copywriting!
Sitting in the passenger’s seat, I would read out the billboards whizzing by.
Sometimes, I would read one & tell my dad,
“That’s so clever”
Other times I would say,
“The text is poorly aligned, I can’t make any sense of it.”
Soon this became a habit.
“Wow, that really stands out”
“Why is their text yellow? I can’t even see it”
“Is that an appropriate message by a brand?”
I did this for various kinds of ads: cars, insurance schemes, coffee powder, residential buildings…
Without realising, I was honing my copywriting skills & designing sensibilities.
This proved useful when I started writing ads.
I knew what to and what not to write,
I knew what the graphic should look like.
Now, when new writers ask me how to learn copywriting, I say:
1. Check existing ads (billboards, newspapers, social media)
2. Learn from the ads – why did they write that?
3. Improve upon the ads – what could they have done better?
The best part? As a newbie writer, you can also add some of your best suggestions to your portfolio!
What’ve you learnt through random daily activities?
P.S. It is not enough to be in the right place at the right time. You should also have an open mind at the right time.
~ Paul Erdős