Last week, I was working on an ad copy.
Spent hours working on the one-liner ad.
Wrote down variations of the same copy.
Kept working on it over and over and over.
Finally decided to send the document to the client.
And right before sending it,
In the last minute,
I thought of a new, very simple copy and added it.
Sent the document…
And the client instantly selected the last-minute copy I wrote.
It is now their campaign slogan!
Sometimes, it takes hours to create something magical in one minute!
Has this ever happened to you?
P.S. Surprising results are possible. Concentration is a decisive factor.
~ Carlo Ancelotti